Jun. 05, 2025
With Black Friday just around the corner, we’re exploring some of the world’s most inspiring Pilates studios that are redefining their fitness spaces with Merrithew® equipment and accessories. These standout studios — ranging from boutique spaces offering personalized sessions to group-focused facilities and post-rehabilitation specialists — share their unique journeys, inspirations and distinctive offerings.
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In this blog, you’ll discover how these studios bring Pilates to life in remarkable ways and how Merrithew is helping them deliver exceptional experiences to their clients. Be sure to check out the full list of Merrithew equipment and accessories featured in these studios at the end—your ultimate shopping guide for this Black Friday season!
MOVE Fitness, Vietnam: Providing world-class Pilates experience
Quy Phung Kelly Ta, the founder of MOVE Fitness, has always been passionate about fitness, especially Reformer Pilates, for its unique focus on core strength, flexibility, posture and mental clarity. “I opened MOVE to share this transformative practice with my community, creating a space where people can connect with their bodies, improve their well-being and find joy in MOVEment,” Kelly says.
MOVE chose Merrithew equipment to ensure her clients experience the best in quality and functionality, citing reasons such as:
Kelly advises those new to Pilates to start with a standard class to focus on proper form and technique. She also emphasizes the importance of asking questions, listening to your body and staying consistent.
Connexion Pilates, Canada: Building a tight-knit community through movement
Lynn Grenier and her partner, Valerie Couture, have been together for over 20 years and currently operate three Connexion Pilates studios, proudly serving as Merrithew Host Training Center (HTC). They believe in the importance of their work, recognizing the significant impact Pilates has had on the health of their clients. Connexion Pilates distinguishes itself through the strong community it has built. “Our clients are not just visitors; they’re family,” they explain.
Lynn highlights the Reformer as her favorite equipment for its versatility, accommodating everyone from Pilates beginners to professional athletes. She also appreciates a good mat class and enjoys working with the Cadillac.
ALL Method, Canada: Experience a deeper approach to Pilates
ALL Method Pilates studio, founded by Katie McKenzie and Taren Grewall, is built on a movement philosophy that emphasizes accessibility, inclusivity and the mind-body connection by integrating nervous system awareness, anatomy, breath and Pilates. "We take the nervous system into consideration in every aspect of the business—from cuing and class creation to studio setup and ambiance," Katie says.
At ALL Method, the goal is to create a space where each guest can move in a way that honors their individual needs. To ensure a comfortable and supportive environment, the studio is outfitted with customized ivory and jet black V2 Max™ Reformers and Stability Chairs™, creating a tailored experience for every participant.
Sloths Pilates studio, Japan: Catering to the needs of every client
Yuki Mizuno, owner of Sloths Pilates studio, has a clear mission: to shift the perception of Pilates as a "difficult" or "exclusive" exercise. Yuki strives to show that Pilates is beneficial for everyone—from professional athletes to the general public.
Sloths studio is a Merrithew HTC that serves a wide range of clients, including individuals with pre-existing conditions, students in Pilates training programs and professional athletes. The studio is trendy among executives, medical professionals and clients from luxury and high-end brands who value the expertise and professionalism of our instructors.
To maintain top quality, Sloths studio is fully outfitted with Merrithew equipment, including the Reformer, Cadillac and more. Yuki chose Merrithew for the superior safety, durability and support that their equipment offers, as well as for Merrithew's thorough instructor training programs.
Anhao Wellness, Hong Kong: Helping clients build a healthy connection with their bodies
Estelle Neve was inspired to open Anhao Wellness as a personal trainer when she observed her clients struggle with posture and alignment. This led her to discover Pilates as a method that could effectively solve these challenges. Estelle explains, "My goal is for all my clients to cultivate a healthy relationship with their bodies."
Anhao Wellness operates four studios in Hong Kong and serves as a Merrithew HTC. Estelle believes that the diverse selection of Merrithew equipment and accessories in her studios plays a vital role in providing a holistic approach to total body training. “The core is the center of the body and the foundation of strength, and our equipment helps clients enhance their core stability and overall well-being,” she concludes.
Trainor Movement Co, Canada: Where inclusivity meets mind-body connection
Trainor Movement Co is an inclusive Pilates studio owned by Kat Trainor and serves as a Merrithew HTC for STOTT PILATES education in Vancouver. Kat and her team are passionate about providing a supportive environment that honors the origins of Pilates while advancing its adaptability to meet the needs of modern practitioners. Her mission is to ensure people feel safe and comfortable practicing Pilates, whether they’re recovering from an injury, managing a chronic illness, exercising with a disability or simply new to the practice.
At the heart of Kat’s approach is the belief that Pilates should be accessible and customizable to each client’s unique needs. To provide the best experience, her studio is fully equipped with a wide range of Merrithew equipment and props.
As a member of both the LGBTQ+ and disability communities, Kat is especially committed to ensuring that all clients feel welcomed and supported. The studio is intentionally designed as a safe, affirming space where people from all backgrounds and abilities can explore movement without fear or judgment.
Wellness on 5, Taiwan: Making top-quality Pilates class accessible
Wellness on 5 (WO5) is a Pilates studio brand in Taiwan, with locations in Taipei and Taichung. Driven by a passion to offer a new fitness option for those looking to transform their bodies, WO5 aims to make Pilates more accessible to a broader audience. Their mission is to provide affordable Pilates classes encouraging people to make mindful movement a habit. Their studios offer both private coaching classes and monthly group classes with over participants.
Committed to offering high-quality classes at affordable rates, WO5 chose Merrithew equipment to ensure they meet the needs of their clients, giving them a versatile and effective Pilates experience.
BOA Studio, Canada: Reclaiming self-care through Pilates
Gabrielle Durand and Emma Cowan were inspired to open BOA studio after experiencing the post-partum period, during which they were fully devoted to caring for their newborns but found themselves neglecting self-care. After being introduced to a Pilates studio that offered mom-and-baby Reformer classes, they experienced firsthand the profound benefits Pilates had on their physical and mental well-being. As Emma reflects, “Pilates alleviated our postpartum anxiety, improved our moods, helped us reconnect with our bodies and supported our healing after childbirth. Inspired by these powerful changes, we were driven to share this transformative practice with others.”
BOA studio chose Merrithew equipment and accessories to provide their clients with transformative experiences that promote strength, flexibility and a balanced mind-body connection. They knew that every piece of equipment in the studio had to be Merrithew for its outstanding quality, innovative design and alignment with Pilates studios’ commitment to safety and effectiveness.
Emma shares advice for anyone new to Pilates: “It’s more than just strengthening the body—it nurtures your mind and uplifts your spirit. Don’t hesitate to take that first step today. Pilates is about well-being, not judgment.”
Club Well, Canada: A space for movement, connection and growth
Club Well, founded by Alexis Tessier and Robert Ciancio, stems from the founder’s deep passion for movement, health and community. Alexis wanted to create a space where people could reconnect with their bodies, improve their physical and mental well-being, and feel truly supported in their fitness journey. Pilates, with its emphasis on strength, balance and mindfulness, felt like the perfect foundation for this vision.
Alexis shares, “At Club Well, I hope our clients gain more than just a workout—they gain confidence in their abilities, a sense of accomplishment, and a community that celebrates progress and connection. Whether they're here to build strength, recover from an injury or enjoy an hour of relaxation, our goal is to ensure everyone leaves feeling empowered, balanced and rejuvenated.”
The studio is equipped with premium Merrithew equipment and accessories, perfectly aligning with Merrithew’s mission to provide a professional, versatile and client-focused experience.
Dot Pilates, Lithuania: A haven for movement and wellness
Dot Pilates was founded with a passion for movement and a commitment to fostering physical and mental well-being. The studio provides a supportive environment where clients can focus on mastering proper movement techniques, ensuring every session is both safe and impactful.
The studio proudly features Merrithew equipment and accessories, including its state-of-the-art Reformers. Chosen for its unmatched quality and versatility, Merrithew equipment enables tailored programming for clients across all fitness levels. This ensures that every workout is effective, enjoyable and aligned with individual goals.
Your ultimate Black Friday shopping list
Ready to shape your Pilates space? These Merrithew must-haves are essential for any studio or home setup:
Reformers:
Cadillac · Spring Wall · Wall Units:
Chairs & Barrels:
Accessories:
Whether you own a Pilates studio or have a private at-home setup, this blog is your ultimate shopping list to get the most out of Black Friday. Take advantage of the biggest shopping season of the year to invest in premium Pilates items that will grow your business and enjoy major savings while you’re at it!
The Pilates world is more competitive than ever, with 42,134 Pilates and yoga studios up and running in .
That’s a 2.3% increase from the previous year, so standing out as a Pilates instructor is going to be crucial to your business’s staying power.
In such a crowded market, your Pilates business needs to do more than go through the motions when it comes to marketing! It’s time to lead the class by using smart strategies to engage your clients and keep them coming back.
Whether you’re new to small business marketing or a seasoned pro searching for fresh tips, we’re here to help. Let’s roll out our mats and walk through the top 14 Pilates marketing ideas to help your business stretch above the crowd.
Understanding who’s in your classes is the key to presenting your business as the best fit for their fitness journey.
While there’s a strong, historical association between Pilates and women, especially those between 40–60, the Pilates market has subtleties to consider.
With male athletes and younger fitness subcultures embracing Pilates, considering who’s in your classes and how to make them inclusive is crucial to supporting your clients.
Think about the demographics of your classes, such as age, gender, race, education, employment, fitness level, and number of kids. What are the unique challenges and needs of these groups?
By figuring out their goals and pain points, you can better use your marketing to combat the factors that keep potential clients from signing up.
Pilates is whole-body functional fitness. Think about your marketing the same way. What will resonate with clients tomorrow in the trend-heavy fitness market is an educated guess, even for the pros.
So, investing your whole effort into one idea might mean the marketing equivalent of skipping leg day.
It’s smart to spread your time and money across a few of the different marketing strategies shared here. We’ve got you covered with ideas to strengthen your business marketing from head to toe.
Since 55% of brand first impressions are visual, creating a strong, recognizable identity for your studio can be the difference between a click and a swipe.
A memorable logo, clever name, or strong color and design scheme helps you stand out in clients’ minds.
Targeted design and messaging may even help you attract the students who will resonate most with your classes.
To observe how different Pilates instructors reach their target audience through branding, it’s worth your time to analyze the influencers topping Pilates feeds.
Although your budget is probably smaller, there are plenty of free tips to glean from the web presence that made these Pilates all-stars famous.
Let’s take a look at the branding of three very different Pilates influencers for inspiration.
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Cassey Ho, the activewear designer and fitness instructor behind Blogilates, markets to her audience of young, social media-savvy clients with the branding of her site.
Pastel gradients, emojis in blog posts, celebrity mentions, and the heart emoji in her logo bring a social media aesthetic to this professional website.
Casual and friendly language (Can I write you?) combines with challenges that welcome users to join a fun, active community. Her motto, Find the Joy in Fitness, reflects the upbeat, trendy, and Tiktok-worthy branding that appeals to her client base.
Strength and Pilates instructor Courtney Fisher keeps her full name out of branding to promote the Fit With Coco Method first.
Still social media-friendly but less trendy, her clean, minimal branding pairs soothing neutrals with pops of color that direct users’ eyes to helpful buttons.
This homepage emphasizes programs rather than the personality of the trainer. A header proclaims this is More Than Just a Workout and supports that message with classes for all fitness levels and a dual emphasis on Pilates and strength training.
The branding message is that Fit With Coco is a serene, modern, total-wellness experience for anyone.
Fiona Judd, a certified group fitness instructor and personal trainer, uses branding to communicate her fitness niche: strength training for women over 40.
An intense action shot with bold shadows and the trainer strongly featured gives viewers what they expect from traditional fitness marketing.
The barbell logo is professional and classic, while a pop of plum in the design is rich and conservatively stylish.
Split between a bold sans serif font and a soft cursive, her tagline, Reach Your Fitness Goals at Home, says it all. Strong and feminine, classic and professional, her branding fits her audience and program focus perfectly.
So, what can you learn from well-thought-out branding?
As a place to sell your programs, display your contact info, and describe your brand, a professional website is a must for your Pilates studio marketing.
If you’re not tech-savvy, platforms like Wix offer site templates to keep the design portion easy and user-friendly. Just choose your pages, drop them in, and upload your information.
You might also consider specialized platforms like Fitwith.io or the app Everfit.io, designed to give small fitness businesses a place to interact with clients.
You don’t need a massive budget or an elaborate site to have an effective web presence. Insurance Canopy policyholder Ashley Richard used Squarespace to create a sleek professional website for her Pilates business. View her website in our interview with Ashley.
Pilates is flourishing on social media, with Instagram hashtags like #Pilates (27M), #Pilateslovers (5.3M), and #Pilatesinstructor (3M) netting huge followings.
Since 78% of consumers say brand social media posts influence their buying decisions, you have a strong chance of reaching new clients with an engaging social media post.
Look to top industry influencers on platforms like Instagram, TikTok, YouTube, and Facebook for insights into what works for Pilates marketing in real time. Which posts get the most likes and engagement?
Social media is particularly good at marketing online classes to distance students, but it can also raise awareness and brand loyalty locally.
Use social media to keep in touch with your students, advertise events, create community, and keep your brand top of mind.
Consider these content ideas to change up your social media rotation:
Need some help with design? Here are a few easy and low-cost sources of ready-made Pilates marketing templates.
Want to give your social media a consistent, polished look? Social media templates on Canva make your posts pop.
Flex your branding skills by updating the colors and fonts to match your website, uploading your videos or photos, and adding text to get your point across.
For your captions, focus on useful info that explains and supports the image or video you chose.
End by inviting readers to take an action like signing up for a class, engaging in the comments, saving the workout, or tagging a friend.
Check out our example Instagram posts for inspiration (and help yourself to these free templates!)
Have you considered using artificial intelligence (AI) tools like ChatGPT or Copy.ai to create a social media plan? Rather than posting randomly, centering your posts around a theme each week helps you stay focused on what you’d like to accomplish.
Try an AI prompt like this to create an outline template:
Please create a schedule of social media posts for a new Pilates studio with two weeks of post ideas.
The resulting schedule might look something like this, segmenting topics by weekly categories:
The average American consumer belongs to 16.7 customer loyalty programs. The popularity of these programs means that clients increasingly expect to see material benefits for their participation.
You can reward students for sticking with you by instituting a simple loyalty program. Assign points to actions you want clients to take, then keep track of their progress—even low-tech options like a stamp card can work.
Once they hit a certain number of points, thank them for being part of your success with a discount, priority signup for new classes, or a gift. Make sure the reward is valuable enough to match the action you’re requesting.
Actions that gain points in your loyalty program could include:
In all the hype over digital marketing, it’s easy to overlook the oldest strategy for Pilates studio marketing: word of mouth.
Existing clients are the best source of leads on locals who have a reason to trust and try out your in-person sessions.
Encourage clients to invite their friends and family to join your studio with referral programs that reward them for being brand ambassadors.
For help tracking referrals, loyalty program points, or earned rewards, embed platforms like Smile.io, LoyaltyLion, and ReferralCandy on your website.
If you run a one-person studio, promoting your Pilates practice can feel overwhelming.
Why not make your solo session a partner exercise? Co-marketing campaigns with related businesses let you lean on each other’s audiences for a broader reach.
Not interested in brand sponsorships and affiliate programs? You can still find collaborators using fitness trainer communities and your local instructor network. Plus, you share the costs of marketing and support another small business.
Consider wellness businesses that complement but don’t compete with your services.
For example, if you don’t do nutrition coaching, why not collaborate with a specialist?
Here are a few easy lifts for a co-marketing campaign to get you started:
How about a try-before-you-buy event? Hold open days where any new participant can join the lesson for free, and encourage clients to bring their friends.
Pilates in the Park adds an outdoor element, provides plenty of space, and might even draw in passersby if you set up signage.
Promoting your events before the fact on social media is a given, but make sure to publicize how the event went, too.
Event photos and videos (posted with students’ consent) show non-experts successfully doing Pilates and having a great time in the bargain.
marketing is a proven strategy for converting views into action, with a 2.8% conversion rate for businesses that talk directly to their clients.
Your first step will be to set up an list of your past, current, and potential clients.
Collect emails from students in your class, and encourage social media and website visitors to sign up for giveaways, perks, or resources with their addresses.
Once you have a list or two started, consider what kind of messages might inspire each group to engage with your business.
Use your lists to:
Saying you’re reliable is helpful—-proving it is better.
More than just buying Pilates classes, you ask clients to buy into the belief that your program will get them safely to their fitness goals. That’s why providing evidence with website trust signals like security and insurance badges is a strong Pilates marketing idea.
Pilates instructor insurance from Insurance Canopy shows clients you take their safety seriously.
Accidents like pulled muscles and broken equipment are a hazard of the job—so getting covered against costly claims is the safe choice for your business and your students.
When you buy a policy with us, we include an insurance badge to display on your site that signals to clients that you’re a responsible professional.
The hardest part of any fitness program is getting started. Once you have the gear, the moves, and find the right place to work out, the rest is just consistency.
Marketing Pilates works the same way. Now that you have the promotion ideas and resources to get your creativity flowing, you’re ready to extend your business’s reach with confidence.
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